For selling Marketing Cloud, which vertical(s) are the most successful? Additionally, which segment(s) (ie. Enterprise, Commercial, SMB etc.)

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Accepted Answer

Disagree re: the person above who said SMB is bread & butter for Marketing Cloud. I'd say Pardot is the most SMB-compatible B2B marketing automation platform that Salesforce offers and certainly the easiest to use. Marketing Cloud is more of a B2C, very high volume product (typically used in Retail, Enterprise).

Answer

Fintech, finserv, Education, technology would be a typical preferred vertical to sell, as of segment, I’d say Commercial is the right spot

Answer

Definitely SMB and Mid-Market are bread and butter. ENT accounts mostly go with larger players for marketing automation specific orgs

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Anonymous Q&A

For selling Marketing Cloud, which vertical(s) are the most successful? Additionally, which segment(s) (ie. Enterprise, Commercial, SMB etc.)