The Best Ways to be Successful as a Sales Professional

Ryan Walsh, CEO and Founder
Ryan Walsh, CEO and FounderSep 1, 2022


If you want to be a successful sales person, it’s important to remember that no two days are ever the same in this field. You’ll need to adapt quickly and easily to different situations, while still staying true to your own personality and brand. Here are some of the things you can do to be successful:

Have plenty of contacts.

As a sales person, you need to have plenty of contacts. These contacts can be obtained through networking, social media and online community forums. You will also want to make sure that you are staying in touch with the people in your network on a regular basis. The more people know about what is going on with your business and how they can help you grow it, the better off they will be as well. Keep these individuals informed about new opportunities and make sure that they know how much their support means to you. Posting on LinkedIn is a great way to do this.

Be enthusiastic and energetic

Sales is a tough job, but it’s also an incredibly rewarding one. To be successful in this field, you have to have a positive attitude that can’t be shaken by rejection or setbacks. You have to believe in yourself and sell yourself as much as your product. People who are enthusiastic about what they do are more likely to win over their customers than those who aren’t. This applies to just about any industry; if you’re selling something, you should love it or at least love the idea of helping people with your expertise or product!

Be confident and adaptable.

The best salespeople are confident in their product or service, but they’re also adaptable to the needs of each individual customer. The first thing to do as a salesperson is ask yourself: “Do I know what my product or service can do for the customer?” If not, this is where your research comes into play. Read up on all of your competitors and what they offer, so you can talk about it confidently when meeting with potential clients.

If the customer isn’t responding well to a particular approach or tactic you’ve used, don’t be afraid to shift gears! Most important is that you have options ready at hand that will work well with different people—and recognizing when those options aren’t working will make all the difference between success and failure.

One way to ensure success in this category is by being willing and able to learn from others around us who we admire most (and least). For example: if someone gets ahead at work thanks primarily because he always takes credit for other people’s ideas without giving them proper recognition – then chances are pretty good he’ll never get promoted later down his career ladder either because once everyone realizes how selfish he really is no one wants work side-by-side with him anymore.”

Be friendly, sincere and courteous.

Being friendly, sincere and courteous is essential in the sales process. These qualities bring clients together, create a positive environment and help you to build trust. There are many ways to show your customers that you care about them as individuals and not just as a sale:

  • Be patient when helping them make their selection. Don’t rush them into making decisions; instead, allow them time to make an informed decision about what they need or want from your product or service.
  • Show respect by being polite at all times – even if your customer isn’t acting respectfully toward you (which would be rare).
  • Use kind words whenever possible; this will win over potential customers more easily than harsh ones may do so

Be punctual, organized and thorough.

  • Be on time.
  • When you’re not late, you’ll be seen as more reliable and responsible.
  • Be prepared for meetings.
  • Knowing what’s going on with each customer is important, so make sure you have all the information needed to make a good impression during sales calls and meetings.
  • Follow-up on any promises made by your company (like delivery times), as well as offering regular updates about how things are progressing with customers’ orders. This will help build rapport with your clientele and keep them happy with the service they receive from your business—which will lead to repeat business!

Be a good listener.

If you’re a good listener, then you’ll find it easier to help your clients. And if you want to be a good listener, then you need to make sure that you understand what the other person is saying – and not just hearing them.

Being a good listener means being able to understand what the other person is saying and also what they are not saying. It means understanding the wants and needs of your client or customer and addressing those needs in a way that makes them feel valued as an individual with unique preferences. You should be able to ask questions that allow this person’s opinions on their situation (or even yours) come out naturally so that they feel comfortable discussing things openly with you rather than being forced into making decisions because they’re backed into one corner or another by pressure tactics like high-pressure sales tactics or fast-talking sales pitches like those seen on late night infomercials!

Learn about the products or services you are selling

You should learn about the product, the customer, and you should know your market. You should also know your competition and their numbers.

This may sound like a lot of information for you to take in, but it’s not that bad. You can break it down into manageable chunks. For example:

  • What is this product? Where does it come from? Who created it? How do you use it?
  • What makes me different from my competition? Why would customers choose me over them (or vice versa)?
  • Who are my customers and how can I reach them more effectively than by traditional means like advertising or cold calling

Stick to your promises

  • Keep your promises.
  • Don’t promise what you can’t deliver. If a client is looking for a feature and it will take time to implement, tell them so up front. If they want something that would require more resources than the project has available, let them know this as well. Being honest about the capabilities of your product or service will help drive sales because it builds trust with customers and ensures that they won’t be disappointed when what they order doesn’t meet their expectations (or arrives late).
  • Don’t make promises unless they are within your power to fulfill. For example, if it falls outside of your job description as a salesperson to know how much inventory there is in stock at any given moment in time—and if asking about such information could potentially get other employees into trouble for having shared confidential information—then there’s no reason why you should feel obligated to mention anything about current inventory levels during conversation with clients or potential buyers; after all: It’s not your place!

Look after your customers

It’s no secret that customers are the most important part of your business. In fact, without them there would be no business! So you should treat them with respect and care.

When you’re talking to a customer, make sure to listen closely to what they have to say so that you can better understand their needs. This will help you sell them exactly what they want and need when they come back again in the future (and trust us: they will).

Know your worth

Last but not least, make sure you are being paid market value for your sales role. You can view salaries for Account Executives, SDRs, and Account Managers here: Sales Salaries


I hope the points I’ve made in this blog post have been helpful. If you are someone who wants to become a sales person, or even just improve their skills as one, then these tips will be very beneficial for you. I know they were important for me when I first started out doing this job!

Anonymously rate a company to get full access to RepVue's sales org data
  • Salary & compensation data
  • % Team to achieve quota
  • Product market fit scores
  • Leadership scores
Explore Companies

Want to join the RepVue community?

RepVue is the world's leading sales org ratings platform. Take 2 minutes to anonymously rate your current or former sales organization to get free access to all our data!