Sales Development Representative Salary in the UK

Sales Development Representative in the UK earn a median base salary of £38,918 and median on-target earnings of £59,337. Top performers can earn up to £85,529 annually.

It's estimated that 57.8% of Sales Development Representatives in the UK hit quota in the last 12 months, with an average deal size of £45,030.

the UK Sales Development Representative salaries are 4% above the national median base salary and 5% above the US median OTE.

Sales Development Representative salaries in the UK typically range from £32,821 to £44,890 for base salary, with total earnings potential ranging from £48,061 to £67,285.

A Sales Development Representative (SDR) is responsible for identifying potential customers, initiating contact, and qualifying leads before passing them on to sales executives. They leverage outreach tactics like cold calling, emailing, and social selling to build the initial pipeline.

SDRs usually receive a base salary plus incentives for meeting or exceeding lead generation and appointment-setting targets. Their compensation aligns closely with the volume and quality of leads delivered to the sales team.

After gaining experience, SDRs often advance to Account Executive or Business Development Manager roles, handling more responsibilities and complex sales cycles. Some SDRs leverage their prospecting skills to transition into Marketing or Customer Success roles that require strong communication abilities.