Sales Development Representative Salary in Canada

Sales Development Representative in Canada earn a median base salary of CA$59,917 and median on-target earnings of CA$89,331. Top performers can earn up to CA$121,170 annually.

It's estimated that 52.9% of Sales Development Representatives in Canada hit quota in the last 12 months, with an average deal size of CA$36,729.

Canada Sales Development Representative salaries are -1% below the national median base salary and 1% above the US median OTE.

Sales Development Representative salaries in Canada typically range from CA$52,428 to CA$65,323 for base salary, with total earnings potential ranging from CA$74,825 to CA$98,103.

A Sales Development Representative (SDR) is responsible for identifying potential customers, initiating contact, and qualifying leads before passing them on to sales executives. They leverage outreach tactics like cold calling, emailing, and social selling to build the initial pipeline.

SDRs usually receive a base salary plus incentives for meeting or exceeding lead generation and appointment-setting targets. Their compensation aligns closely with the volume and quality of leads delivered to the sales team.

After gaining experience, SDRs often advance to Account Executive or Business Development Manager roles, handling more responsibilities and complex sales cycles. Some SDRs leverage their prospecting skills to transition into Marketing or Customer Success roles that require strong communication abilities.