
Sales Development Representative Salaries
How much do Sales Development Representatives make? The median base salary for Sales Development Representatives is $55,000. The median total compensation or OTE is $85,000. Data updated on 02/12/2025
Median Base Salary
$55,000
No change in the last year
Median On-Target Earnings
$85,000
No change in the last year
Top Performer Earning Potential
$129,225
-2%
in the last yearCurrent % that Attain Quota
55.4%
8%
in the last yearDistribution of Earnings
See how many Sales Development Representatives are within each earnings range for base salary and for on-target earnings
Percent that Attain Quota
See the % of Sales Development Representatives to hit quota in the last 12 months.
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Highest Paying Companies for Sales Development Representatives
See which companies pay their Sales Development Representatives the most in 2025. This list is sorted by highest OTE (on-target earnings). Data updated 02/12/2025Company
Base Salary
Median OTE
Top Performer
Highest Paying Cities for Sales Development Representatives
City
Base Salary
Median OTE
Top Performer
See Salaries for Other Job Roles
Job Role
Median Base Pay
Median OTE
Top Performer
Quota Attainment
Frequently Asked Questions
A Sales Development Representative (SDR) is responsible for identifying potential customers, initiating contact, and qualifying leads before passing them on to sales executives. They leverage outreach tactics like cold calling, emailing, and social selling to build the initial pipeline.
SDRs usually receive a base salary plus incentives for meeting or exceeding lead generation and appointment-setting targets. Their compensation aligns closely with the volume and quality of leads delivered to the sales team.
After gaining experience, SDRs often advance to Account Executive or Business Development Manager roles, handling more responsibilities and complex sales cycles. Some SDRs leverage their prospecting skills to transition into Marketing or Customer Success roles that require strong communication abilities.