Lamar Advertising Company
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Lamar Advertising Company
Lamar Advertising Company SMB Account Executive Salary
Last 12 months
Aged Data
Median Base Salary
Median On-Target Earnings
Top Performer Can Earn
Salary Distribution
Percent that Attain Quota?
of SMB Account Executives typically hit their quota here
What percent of SMB Account Executives hit quota at Lamar Advertising Company?
Approximately 63% of SMB Account Executives at Lamar Advertising Company meet or exceed their annual quota based on ratings submitted in the past year.
Employee Sentiment on Compensation at Lamar Advertising Company
Frequently Asked Questions
The average base salary for a SMB Account Executive at Lamar Advertising Company ranges from $38,000 to $45,000, with total on-target earnings (OTE) typically between $75,000 and $80,000. These compensation ranges vary based on experience, location, and specific territory assignment.
Lamar Advertising Company SMB Account Executives are paid on a 47/53 base-to-variable split. The variable compensation is primarily tied to typical sales performance metrics like bookings, revenue, deals closed, or annual recurring revenue. Typically accelerators will kick in after achieving 100% quota attainment.
Assuming a median OTE of $80,000, SMB Account Executives at Lamar Advertising Company can expect between $24,000 and $54,000 in annual variable compensation.
The median base salary for SMB Account Executive at Lamar Advertising Company is $40,000 per year, which is 43% lower than the median base salary of the global salary role.
Top performer earnings for SMB Account Executive at Lamar Advertising Company ranged between $200,000 and $220,000. These high achievers typically exceed quota by 130-150%, benefiting from accelerators that increase commission rates after achieving quota. The highest reported total compensation for this role last year was $190,000.
We estimate the typical annual quota for SMB Account Executive at Lamar Advertising Company is approximately $400,000, which follows the common industry standard of roughly 5x on-target earnings (OTE).
The average deal size is $15,800. At that rate, a SMB Account Executive needs to close approximately 25 deals per year to reach the typical $400,000 quota.
Roughly 63.0% of SMB Account Executives at Lamar Advertising Company hit or exceed their annual quota, earning at least $40,000 in variable compensation; those below quota earn proportionally less.
The average sales cycle for a SMB Account Executive at Lamar Advertising Company is approximately 48 days from first conversation to closed-won.
Percent that Attain Quota?
of SMB Account Executives typically hit their quota here
What percent of SMB Account Executives hit quota at Lamar Advertising Company?
Approximately 63% of SMB Account Executives at Lamar Advertising Company meet or exceed their annual quota based on ratings submitted in the past year.
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Marketstar
Salary data from 5 ratings
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Avg. deal size
$15,800
Base variable split?
47% / 53%
Product - Market Fit?
4.5
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Ask a question Frequently Asked Questions
The average base salary for a SMB Account Executive at Lamar Advertising Company ranges from $38,000 to $45,000, with total on-target earnings (OTE) typically between $75,000 and $80,000. These compensation ranges vary based on experience, location, and specific territory assignment.
Lamar Advertising Company SMB Account Executives are paid on a 47/53 base-to-variable split. The variable compensation is primarily tied to typical sales performance metrics like bookings, revenue, deals closed, or annual recurring revenue. Typically accelerators will kick in after achieving 100% quota attainment.
Assuming a median OTE of $80,000, SMB Account Executives at Lamar Advertising Company can expect between $24,000 and $54,000 in annual variable compensation.
The median base salary for SMB Account Executive at Lamar Advertising Company is $40,000 per year, which is 43% lower than the median base salary of the global salary role.
Top performer earnings for SMB Account Executive at Lamar Advertising Company ranged between $200,000 and $220,000. These high achievers typically exceed quota by 130-150%, benefiting from accelerators that increase commission rates after achieving quota. The highest reported total compensation for this role last year was $190,000.
We estimate the typical annual quota for SMB Account Executive at Lamar Advertising Company is approximately $400,000, which follows the common industry standard of roughly 5x on-target earnings (OTE).
The average deal size is $15,800. At that rate, a SMB Account Executive needs to close approximately 25 deals per year to reach the typical $400,000 quota.
Roughly 63.0% of SMB Account Executives at Lamar Advertising Company hit or exceed their annual quota, earning at least $40,000 in variable compensation; those below quota earn proportionally less.
The average sales cycle for a SMB Account Executive at Lamar Advertising Company is approximately 48 days from first conversation to closed-won.
