Primer
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Primer
Primer Sales Development Representative Salary
Last 12 months
Aged Data
Median Base Salary
Median On-Target Earnings
Top Performer Can Earn
Salary Distribution
Percent that Attain Quota?
of Sales Development Representatives typically hit their quota here
What percent of Sales Development Representatives hit quota at Primer?
Approximately 49% of Sales Development Representatives at Primer meet or exceed their annual quota based on ratings submitted in the past year.
Employee Sentiment on Compensation at Primer
Frequently Asked Questions
The average base salary for a Sales Development Representative at Primer ranges from $65,000 to $75,000, with total on-target earnings (OTE) typically between $110,000 and $120,000. These compensation ranges vary based on experience, location, and specific territory assignment.
Primer Sales Development Representatives are paid on a 62/38 mix. Variable pay depends on pipeline‑creation metrics - activity volume (calls, emails, etc.), converted opportunities, created opportunities, and scheduled meetings. SDRs at Primer report that Converted Opportunities is the metric that most directly drives their variable earnings, and accelerators typically apply once targets exceed 100%.
Assuming a median OTE of $110,000, Sales Development Representatives at Primer can expect between $22,500 and $49,500 in annual variable compensation.
The median base salary for Sales Development Representative at Primer is $65,000 per year, which is 8% higher than the median base salary of the global salary role.
Top-performer earnings for SDRs at Primer typically range between $180,000 and $260,000. Top SDRs usually exceed meeting or pipeline goals by 115-130%, and additional upside is possible for exceptionally high activity and conversion rates. The highest reported total compensation for this role last year was $200,000.
Approximately 49.0% of Sales Development Representatives at Primer meet or exceed their annual quota based on ratings submitted in the past year.
Percent that Attain Quota?
of Sales Development Representatives typically hit their quota here
What percent of Sales Development Representatives hit quota at Primer?
Approximately 49% of Sales Development Representatives at Primer meet or exceed their annual quota based on ratings submitted in the past year.
Explore Sales Development Representative Salaries
Billd
Salary data from 5 ratings
OTE
$90,000
Appstar
Salary data from 5 ratings
OTE
$75,000
MountainSeed
Salary data from 4 ratings
OTE
$65,000
Polly
Salary data from 5 ratings
OTE
$75,000
Base variable split?
62% / 38%
Product - Market Fit?
4.4
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Ask a question Frequently Asked Questions
The average base salary for a Sales Development Representative at Primer ranges from $65,000 to $75,000, with total on-target earnings (OTE) typically between $110,000 and $120,000. These compensation ranges vary based on experience, location, and specific territory assignment.
Primer Sales Development Representatives are paid on a 62/38 mix. Variable pay depends on pipeline‑creation metrics - activity volume (calls, emails, etc.), converted opportunities, created opportunities, and scheduled meetings. SDRs at Primer report that Converted Opportunities is the metric that most directly drives their variable earnings, and accelerators typically apply once targets exceed 100%.
Assuming a median OTE of $110,000, Sales Development Representatives at Primer can expect between $22,500 and $49,500 in annual variable compensation.
The median base salary for Sales Development Representative at Primer is $65,000 per year, which is 8% higher than the median base salary of the global salary role.
Top-performer earnings for SDRs at Primer typically range between $180,000 and $260,000. Top SDRs usually exceed meeting or pipeline goals by 115-130%, and additional upside is possible for exceptionally high activity and conversion rates. The highest reported total compensation for this role last year was $200,000.
Approximately 49.0% of Sales Development Representatives at Primer meet or exceed their annual quota based on ratings submitted in the past year.
