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Quick question for those using Salesloft, Outreach, or similar tools: When it comes to pure cold outbound, as in prospects who’ve never heard of you what open and reply rates are you realistically seeing? I’m trying to set the right expectations for my SDR team, but the benchmark numbers I’ve seen from the vendors (like 30–40% open and 4–8% reply rates) feel inflated , likely based on warm or mixed lists. If we’re seeing a 12% open rate and less than 1% reply rate and that’s truly underperforming, then we have work to do. But if 10% is a realistic average for true cold open rate , then maybe we’re in a good spot. Would appreciate hearing what you are seeing, open rates, reply rates, and any context on list quality. Thanks in advance.
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Tons of variables here. Are the open/reply rate benchmarks from the sales automation platforms or the companies selling the lists? What kind of numbers do you need to hit your sales targets? How much testing have you done of subject lines and messaging? On the technical side, is all your authentication (DMARC, DKIM, SPF) set up to make sure your emails aren't going to spam folders?