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Sales Tactics & Tips
Account Executive
SDR

What sales tools are you using that have proven to be effective? More specifically, I'm looking to assemble a sales toolkit that's focused on assisting with outbound activity, lead generation, contact databases (ZoomInfo, Apollo), and AI? We are a small company with only one sales person (me) so, automation is important. Thanks!

YB
Youthful_BlueJay_3213May 29, 2025
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Sales Tactics & Tips
Account Executive
SDR
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Brave_Ocelot_6485May 29, 2025Top Comment

Clay seems to be getting the most hype on LI for contact info, but I've heard it can be complicated. Budget is going to be a factor, too. Apollo is probably more affordable than ZoomInfo for a business of your size, but get quotes from both.

YB
Youthful_BlueJay_3213May 29, 2025Original Poster

Thank you, I'll look more into Clay! Let me know if you have any other suggestions.

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Kind_Otter_7874Sep 15, 2025

+1 for Apollo. The ability for sequences/cadences + CRM lite makes it a great option for a team of 1-2 people.