Digital Account Manager

DESCRIPTION

• Work alongside the client services team to manage clients withing the Digital Marketing space across services including but not limited to: SEO, Paid Media, Social Media, Content Creation, Content Marketing and more as relvant to the role.
• Manage a book of business corresponging to experience level, responsible for client retention and growth targets for the assigned respective book of business, with support and oversight from Manager(s).
• Create of client facing documents including but not limited to proposals, Quarterly Business Reviews, and deliverables as required for client(s) and account(s) success.
• Brief and oversee execution of multiregional strategies by our global digital production teams, acting as liason with client stakeholders and agency partners.
• Perform quality assurance of deliverables to ensure adherence to strategy and brief and guarantee optimal content/campaign performance.
• Proactively identify and track opportunities to grow assigned accounts, upselling additional digital marketing services to existing clients with support of manager(s).
• Manage budgets and account health aligned to company metrics in collaboration with Production teams.
• Keep up to date on digital marketing trends, technologies and market leaders, and share this knowledge with colleagues and clients.

REQUIRED SKILLS

• Superior written and spoken communication skills in English
• Independent, self-motivated, results-oriented and dynamic with careful attention to detail
• Exceptional problem solving and critical thinking skills
• Ability to work effectively under pressure to meet tight deadlines and challenging goals
• Basic accounting, financial tracking of client budgets
• Demonstrate an ability to: multitask in a fast-paced environment, work well with people from a variety of different backgrounds and cultures, build relationships with clients and co-workers, work independently and as part of a team and take active measures to solve problems and commit to a high level of service
• Willingness to travel to offsite client or sales meetings as appropriate
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Comfortable in client calls, meetings and presentations as an active contributor and/or leader of calls/meetings
• Familiarity with digital marketing practices, and continued evolutions in in Search Marketing, Content Marketing, Social Media Marketing and other digital marketing areas as relevant
• Experience managing a book of business with financial targets, and budgeting marketing/media plans
• Experience writing and explaining project briefs to multi-dimensional teams across digital marketing channels

REQUIRED EXPERIENCE AND QUALIFICATIONS

• Minimum Bachelor’s degree or its equivalent in marketing, communications, journalism or other related
• Minimum 4 years of experience in digital marketing, with experience managing clients engaged in SEO programs
• Minimum 3 years’ digital marketing agency experience, prefereably in a client facing role
• Strong IT literacy, including proficiency in Microsoft Word, Excel and PowerPoint

DESIRED (NOT REQUIRED) SKILLS AND EXPERIENCE

• Experience managing and/or servicing international accounts/clients
• Knowledge of a second language
• Experience managing clients engaged in Paid Media, Social Media, GenAI, and other Digital Marketing programs
• Vertical specialization in Life Sciences, Travel, Finance, and/or B2B
• Experience working on new business initiatives and/or agency pitch teams
• Experience managing Enterprise level clients