What are some of the best books to read for salespeople?

repvueAug 3, 2022


There are a lot of books on sales, but which ones are worth reading? If you’re looking to become a better salesperson or just want to learn more about the profession, here are some of the best.

#1) The Ultimate Sales Machine by Chet Holmes

  • The appeal of this book is that it’s not just for beginners. It’s also a great resource for experienced salespeople who want to improve their performance and get better results.
  • Sales managers will love this book because it has lots of practical ideas about how to keep your team motivated and focused on growing the company’s revenue.
  • Even sales directors will find value in this book, since it provides insights into what drives top performers, shares best practices from leading companies, and offers advice on how to build a successful sales management culture within your organization.

#2) How to Win Friends and Influence People by Dale Carnegie

  • If you’re looking for a book on sales that’s more than just the basics, How to Win Friends and Influence People by Dale Carnegie is an excellent choice.
  • This classic book is still popular today because it offers practical advice on how to get people to like you and do what you want them to do—and it does so in an entertaining way.

In this book, you’ll learn how simple techniques can make all the difference when making friends or influencing people in your career or personal life.

#3) The Sales Bible by Jeffrey Gitomer

With over 200,000 copies sold. The Sales Bible is a great book to read if you are getting into sales. In this book you will cover some of the things below:

  • The 10.5 Commandments of Selling
  • Generate leads and close sales in any market environment
  • Find 25 proven ways to set hard-to-get appointments

#4) SPIN Selling by Neil Rackham

This book will teach you how to apply the sales strategy known as SPIN selling, which stands for Situation, Problem, Implication and Need-payoff. It’s an excellent way to help your prospects understand the value of what you have to offer.

#5) Built to Sell by John Warrillow

In “Built to Sell,” John Warrillow, a successful entrepreneur and investor, lays out a straightforward plan for building a business that can be sold. The idea is that the more you can sell your business for, the better it will serve you in retirement.

The book covers everything from finding your niche to putting together an exit strategy. You’ll learn how to build a solid foundation for your company by focusing on what customers want and building something they’ll pay for (more on this later). The book also contains several case studies of people who have successfully built businesses they’ve since sold at handsome profits—and it includes advice based on those examples so that you can follow in their footsteps!

#6) Selling the Invisible – A Field Guide to Modern Marketing by Harry Beckwith

Did you know that many of the most successful companies in the world have never taken out a full page ad? Or that there is a big difference between marketing and advertising? If you are interested in learning more about these topics, then “Selling the Invisible” may be right up your alley.

Beckwith’s book is focused on explaining how companies can get their message across in today’s digital age. He provides examples of how this approach has worked for companies like Apple, Google, GE and Virgin America by doing things like blogging or writing an e-book.

The book is relevant to any salespeople who want to learn more about modern marketing techniques – regardless if they work at one of these large corporations or not!

#7) How I Raised Myself from Failure to Success in Selling by Frank Bettger

Bettger was a salesman for many years and was a successful salesman. He was also a motivational speaker and was said to have been worth over $1 million by the time he died in 1985.

What makes this book so good is that Bettger explains how he overcame his failures to become successful in sales. He did this by overcoming his fear of rejection, focusing on what his customers needed, developing relationships with them, knowing when to say no and realizing that it’s not always about “the sale.”

The book has many helpful tips for salespeople who want to improve their sales skills or start their own businesses as independent contractors or consultants.

#8) The Greatest Salesman in the World by Og Mandino

In “The Greatest Salesman in the World,” Og Mandino introduces us to a salesman who wants to be the greatest salesman in the world. He is given a book that teaches him how to do so, and it’s up to him whether he will follow through with its lessons or not. This book is meant as a fable, but it also contains valuable insights into human nature and self-development that have made it an enduring classic.

The first lesson this salesman learns is about persistence: “If you want something you’ve never had before, you must be willing to do something you’ve never done before.” The second lesson he learns concerns understanding his customers: “Your most important product isn’t what your company makes—it’s your attitude toward making it.” And finally, there’s this advice regarding understanding yourself: “You are now ready for one final test…you must believe that no matter how many times others fail in their attempts at success; if they persist long enough they will eventually succeed!”

#9) How to Master the Art of Selling by Tom Hopkins

If you’re looking for a book that will take you from being a newbie salesperson to being an intermediate one, this is your best bet. It covers the basics of sales but also delves into the psychology behind selling and how to use it as effectively as possible.

#10) The Tipping Point – How Little Things Can Make a Big Difference by Malcolm Gladwell

As we’ve discussed, the tipping point is the exact moment when your idea or product goes from being unknown to being something that everyone wants. It’s when you reach critical mass and go from obscurity to fame. It’s also what makes it possible for small things like viruses and fashions to sweep through whole populations without any warning or apparent reason. In this book, Gladwell explains how these kinds of phenomena work by taking us on an exploration of past events where they occurred. He shows us how small changes can have big effects in everything from politics to marketing campaigns; he even talks about the power of word-of-mouth marketing!


Remember, these are just some of the great books on sales. There are many more out there, and I encourage you to find the ones that resonate with you. The best way to do this is by reading a few pages of each book, then deciding if it seems like something that would be useful in your career or not. Wishing you the best of luck out there, happy reading!

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