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Canonical

38 Employee Ratings
38 Ratings
68% Verified
3.3
Engaged Employer
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Canonical
38 Employee Ratings
68% Verified
3.3
Engaged Employer
78.21
RepVue Score
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Canonical Sales Development Representative Salary

Last 12 months
Median Base Salary
Median On-Target Earnings
Top Performer Can Earn
Salary Distribution
Base Salary
On-Target Earnings

Percent that Attain Quota?

of Sales Development Representatives typically hit their quota here
What percent of Sales Development Representatives hit quota at Canonical?

Approximately 66% of Sales Development Representatives at Canonical meet or exceed their annual quota based on ratings submitted in the past year.

View quota attainment by role

Employee Sentiment on Compensation at Canonical

Base Compensation
3.0
Incentive Compensation Structure
3.5
Frequently Asked Questions

The average base salary for a Sales Development Representative at Canonical ranges from $55,000 to $60,000, with total on-target earnings (OTE) typically between $85,000 and $95,000. These compensation ranges vary based on experience, location, and specific territory assignment.

Canonical Sales Development Representatives are paid on a 59/41 mix. Variable pay depends on pipeline‑creation metrics - activity volume (calls, emails, etc.), converted opportunities, created opportunities, and scheduled meetings. SDRs at Canonical report that Created Opportunities is the metric that most directly drives their variable earnings, and accelerators typically apply once targets exceed 100%.

Assuming a median OTE of $85,000, Sales Development Representatives at Canonical can expect between $15,000 and $33,000 in annual variable compensation.

The median base salary for Sales Development Representative at Canonical is $55,000 per year, which is 8% lower than the median base salary of the global salary role.

Top-performer earnings for SDRs at Canonical typically range between $120,000 and $150,000. Top SDRs usually exceed meeting or pipeline goals by 115-130%, and additional upside is possible for exceptionally high activity and conversion rates. The highest reported total compensation for this role last year was $156,000.

Approximately 66.0% of Sales Development Representatives at Canonical meet or exceed their annual quota based on ratings submitted in the past year.

Percent that Attain Quota?

of Sales Development Representatives typically hit their quota here
What percent of Sales Development Representatives hit quota at Canonical?

Approximately 66% of Sales Development Representatives at Canonical meet or exceed their annual quota based on ratings submitted in the past year.

View quota attainment by role
Base variable split?
59% / 41%
Product - Market Fit?
3.6
Have a question for Canonical about compensation for this job? Ask your question on the Q&A page
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Frequently Asked Questions

The average base salary for a Sales Development Representative at Canonical ranges from $55,000 to $60,000, with total on-target earnings (OTE) typically between $85,000 and $95,000. These compensation ranges vary based on experience, location, and specific territory assignment.

Canonical Sales Development Representatives are paid on a 59/41 mix. Variable pay depends on pipeline‑creation metrics - activity volume (calls, emails, etc.), converted opportunities, created opportunities, and scheduled meetings. SDRs at Canonical report that Created Opportunities is the metric that most directly drives their variable earnings, and accelerators typically apply once targets exceed 100%.

Assuming a median OTE of $85,000, Sales Development Representatives at Canonical can expect between $15,000 and $33,000 in annual variable compensation.

The median base salary for Sales Development Representative at Canonical is $55,000 per year, which is 8% lower than the median base salary of the global salary role.

Top-performer earnings for SDRs at Canonical typically range between $120,000 and $150,000. Top SDRs usually exceed meeting or pipeline goals by 115-130%, and additional upside is possible for exceptionally high activity and conversion rates. The highest reported total compensation for this role last year was $156,000.

Approximately 66.0% of Sales Development Representatives at Canonical meet or exceed their annual quota based on ratings submitted in the past year.
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