EverQuote
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EverQuote
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Current Employee Once a booming market with plenty of opportunities for success, the insurance industry as a whole, but leads specifically, have taken a nose dive due to over saturation. Most agents are annoyed, frustrated, and hesitant to purchase the necessary number of leads in order to have success, so you'll constantly be fighting the, "leads don't work, I've tried them and had no success" objection, every single day. Due to over saturation of lead generation companies, lead providers have to get more creative about where they find new leads, so quality parameters take a tremendous hit, and background checks, phone number verification, etc. are foregone to simply provide as much volume as possible to agents. As a result, agents are paying $12 for a lead that has "Hairy Ass" as the name, with a disconnected number, but they can't return that lead as the agent has already exceeded their return cap for the month. Agents are frustrated, consumers are frustrated, and the industry is in a tail spin as a result.
1.3
Nov 17, 2023
2 Useful
