How to Handle Rejection When Working in Sales

repvueSep 1, 2022

What are some of the best ways for handling rejection in sales?

Whether you’re selling your own products or someone else’s, rejection is part of the job. However, rejection can be especially hard to deal with when you’re just starting out in sales, because there are fewer opportunities to learn from mistakes and experience success. Here are some tips for handling rejection when working in the sales industry:

Sales: Rejection Handling

Take a moment to breathe.

First things first, when you receive a rejection, take a moment to breathe. Don’t take it personally. Your customers are not rejecting you; they’re rejecting your offer. Sometimes, when people get rejected on the first try, they feel hurt and discouraged about the prospect of making future sales calls or even their careers in general. If this happens to you, don’t let it affect your confidence or your next sales call—instead, focus on what went wrong with this particular deal and how you can improve for next time!

Review what went wrong, if applicable.

Once the salesperson has experienced the pain of rejection, he or she can shift into problem-solving mode. To do this, you’ll want to ask yourself a few questions:

  • Did I deliver my pitch well? Was there something about my product and presentation that turned off buyers? If so, what should I try next time to prevent that from happening again?
  • Did there seem to be any communication issues with the prospect? If so, what are they going to do differently in order for them to clearly communicate their needs and concerns in the future?
  • Was it price or timing that caused me not to get this sale today (or ever)? What is the best way for me fix those issues so that they won’t hold back future sales opportunities like this one did today.

Turn the rejection into a learning opportunity.

  • Take stock of the rejection. First, take a moment to reflect on how you can improve your sales skills in the future. What did you do that didn’t work? Was there an opportunity to do something differently? Whether it was your approach or maybe even just a simple miscommunication on your part, make it a point to learn from this experience so that next time around you’ll be prepared for anything.
  • Seek out feedback from other people in your field. Salespeople often have their own network of colleagues and peers who are able to offer perspectives on what went wrong and how they can avoid making similar mistakes again in the future. You may also want to consider joining professional organizations dedicated specifically towards helping salespeople like yourself improve their craft so that eventually everyone wins!

Focus on the positive.

When you’re working in sales, rejection is inevitable. But that doesn’t mean it has to be a negative experience. In fact, you can use the rejection as an opportunity to improve your pitch and ultimately close more deals.

Here are some ways to turn rejection into success:

  • See rejection as an opportunity for improvement and growth. Every time someone says no, ask them why they said no and what could have made their experience better. Use that feedback to improve your pitch so that next time someone says yes!

Don’t take it personally.

Rejection is part of the job, and you can’t take it personally.

As a salesperson, you can’t control what other people think. The only way you can control anything is by staying focused on your own goals, and continuing to pursue them no matter what happens around you. If you’re a perfectionist, then it’s helpful to remember that rejection isn’t always a reflection on your value or skills as an employee—it’s just someone else’s opinion at that particular moment in time.

Don’t let one bad review ruin your momentum.

If you’re getting rejected a lot, it can be easy to let your self-confidence get shattered. Don’t let one bad review ruin your momentum. The person who just rejected you may not have been the right fit for the job, or maybe they didn’t like the way that you presented yourself during the interview. It’s important to keep going! There’s always another opportunity out there waiting for you, and don’t forget that this is just one person’s opinion—you’ll probably have plenty more chances later on down the road.

Rejections are part of the job, but don’t let them get you down

As a salesperson, you will be rejected. It’s the nature of the business. While it is important to remain positive and optimistic, there are times when rejection can feel devastating and make it difficult to get back on track. This is especially true when you’re trying to build momentum towards achieving your goals—and if you take rejections personally or let one bad review ruin your day, then things are only going to get worse from there!

So what do you do?

Move on. Just do the best you can, and always be learning from your mistakes.

It might be the product you are selling and nothing to do with how you are selling it

Sometimes the product just stinks. If this is the case, no matter how hard you try, it’s almost impossible to be extremely successful. Make sure the company has product market fit. To see which companies have the best product market fit, you can go here.


Rejection is part of the job when you work in sales, but don’t let one bad review ruin your momentum. The best thing to do when you get rejected is to take a deep breath, reflect on what went wrong, and remember that rejection is just an opportunity for growth.

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