What is tech sales and how do you break into it?

repvue
repvueJun 15, 2022

What is tech sales?

You might have heard the term “tech sales” but what is it actually? Tech sales is an industry, and can be a great one to be in. In this article we will talk through how to get into tech sales.

In most of the roles in this space, you will be selling software products and potentially hardware products to other businesses or what they call B2B sales.

A technical salesperson will be responsible for talking with potential customers and communicating the product offering effectively to close deals and bring in more revenue for the business.

tech sales dog
Dog in tech sales

What are the roles in tech sales?

There are many roles in tech sales, including an SDR or BDR, which usually prospect or reach out to leads. This is an entry level sales role. Account executives on the other hand, usually have demos with clients and work on closing the deal.

If you are working in tech sales with a highly technical product, you will most likely have a sales engineer that would work with you as well. This person would be able to answer any technical questions the client may have regarding API implementation or general questions.

Then after you close the deal, they are usually handed off to customer success, which is another role in tech sales. They make sure the customer is happy and works on getting the new features implemented that they want.

There is also a sales manager who will manage the sales teams, and then even a VP of Sales who will oversee everything on the sales side. Keep in mind these roles will vary pending on the size of the company.

When most people say I work in tech sales though, they are most likely either an SDR / BDR or an account executive. These are the 2 most common roles in tech sales. 

How do you break into tech sales?

We don’t blame you for wanting to get into tech sales, the companies and the compensation can be great. To get your first job in sales, you will most likely need to start out as an SDR or BDR, as mentioned earlier, this person will be responsible for reaching out to leads via email, phone, LinkedIn messages, or any other means of communication they can.

Most of the time, their focus is on booking demos for the account executives. You can also go the sales engineer route or customer success route if that path interests you.

Tip: One good way to stand out is once you figure out the hiring manager for the role you are interested in, add them on LinkedIn and shoot them a message!

Once you have proven yourself as a sales rep, you will either be promoted to the sales manager on an account executive.

Sales Executive

This is where you can start making the real money. SDRs and BDRs don’t make off too shabby though, you can make over $100,000 per year at the right org.

To view the complete salary data set for SDRs or BDRs, go here: 

entry level tech sales salaries
Salaries for SDRs (Sales Representatives)

To view entry level sales jobs at some great tech companies, go here and sort by SDR / BDR.

If you would like to get access to RepVue, and are just starting out, you can sign up here as someone that is new to sales.

What skills or traits do you need to be good at tech sales?

These are some of the traits good sales people usually have, but there are many that are not on this list. In sales, you need to be pretty well rounded, but it’s open for anyone to give it a shot. One of the main ones that isn’t listed below, but ties into being both persistent and driven, is the ability to take “no” for an answer.

  1. Good / Active Listener
  2. Empathetic
  3. Effective Communicator 
  4. Confident 
  5. Persistent 
  6. Driven

By gaining these skills, you can increase your chances of being successful in the world of tech sales. Another thing you can do to improve your chances of being successful in tech sales is befriending someone else at work that has been there a bit longer and can show you the ropes.

Conclusion 

As mentioned previously, tech sales can be an amazing industry to work in. Most companies are fast paced startups where you will be able to learn a lot, really quickly. If you are interested in tech sales or just sales in general, you can explore potential companies to work for by going here

We think tech sales is the place to be, and will be around for a long time to come. Good Luck!

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