AppFolio
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AppFolio
AppFolio Sales Development Representative Salary
Last 12 months
Median Base Salary
Median On-Target Earnings
Top Performer Can Earn
Salary Distribution
Percent that Attain Quota?
of Sales Development Representatives typically hit their quota here
What percent of Sales Development Representatives hit quota at AppFolio?
Approximately 62% of Sales Development Representatives at AppFolio meet or exceed their annual quota based on ratings submitted in the past year.
Employee Sentiment on Compensation at AppFolio
Frequently Asked Questions
The average base salary for a Sales Development Representative at AppFolio ranges from $50,000 to $60,000, with total on-target earnings (OTE) typically between $74,500 and $90,000. These compensation ranges vary based on experience, location, and specific territory assignment.
AppFolio Sales Development Representatives are paid on a 64/36 mix. Variable pay depends on pipeline‑creation metrics - activity volume (calls, emails, etc.), converted opportunities, created opportunities, and scheduled meetings. SDRs at AppFolio report that Converted Opportunities is the metric that most directly drives their variable earnings, and accelerators typically apply once targets exceed 100%.
Assuming a median OTE of $85,000, Sales Development Representatives at AppFolio can expect between $15,000 and $33,000 in annual variable compensation.
The median base salary for Sales Development Representative at AppFolio is $55,000 per year, which is 8% lower than the median base salary of the global salary role.
Top-performer earnings for SDRs at AppFolio typically range between $150,000 and $200,000. Top SDRs usually exceed meeting or pipeline goals by 115-130%, and additional upside is possible for exceptionally high activity and conversion rates. The highest reported total compensation for this role last year was $197,000.
Approximately 62.0% of Sales Development Representatives at AppFolio meet or exceed their annual quota based on ratings submitted in the past year.
Percent that Attain Quota?
of Sales Development Representatives typically hit their quota here
What percent of Sales Development Representatives hit quota at AppFolio?
Approximately 62% of Sales Development Representatives at AppFolio meet or exceed their annual quota based on ratings submitted in the past year.
Explore Sales Development Representative Salaries
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Salary data from 5 ratings
OTE
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Salary data from 6 ratings
OTE
$85,000
Vanta
Salary data from 23 ratings
OTE
$95,000
Qualtrics
Salary data from 19 ratings
OTE
$80,000
Base variable split?
64% / 36%
Product - Market Fit?
4.3
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Ask a question Frequently Asked Questions
The average base salary for a Sales Development Representative at AppFolio ranges from $50,000 to $60,000, with total on-target earnings (OTE) typically between $74,500 and $90,000. These compensation ranges vary based on experience, location, and specific territory assignment.
AppFolio Sales Development Representatives are paid on a 64/36 mix. Variable pay depends on pipeline‑creation metrics - activity volume (calls, emails, etc.), converted opportunities, created opportunities, and scheduled meetings. SDRs at AppFolio report that Converted Opportunities is the metric that most directly drives their variable earnings, and accelerators typically apply once targets exceed 100%.
Assuming a median OTE of $85,000, Sales Development Representatives at AppFolio can expect between $15,000 and $33,000 in annual variable compensation.
The median base salary for Sales Development Representative at AppFolio is $55,000 per year, which is 8% lower than the median base salary of the global salary role.
Top-performer earnings for SDRs at AppFolio typically range between $150,000 and $200,000. Top SDRs usually exceed meeting or pipeline goals by 115-130%, and additional upside is possible for exceptionally high activity and conversion rates. The highest reported total compensation for this role last year was $197,000.
Approximately 62.0% of Sales Development Representatives at AppFolio meet or exceed their annual quota based on ratings submitted in the past year.
