AppFolio
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AppFolio
AppFolio Sales Manager Salary
Last 12 months
Aged Data
Median Base Salary
Median On-Target Earnings
Top Performer Can Earn
Salary Distribution
Percent that Attain Quota?
of Sales Managers typically hit their quota here
What percent of Sales Managers hit quota at AppFolio?
Approximately 55% of Sales Managers at AppFolio meet or exceed their annual quota based on ratings submitted in the past year.
Employee Sentiment on Compensation at AppFolio
Frequently Asked Questions
The average base salary for a Sales Manager at AppFolio ranges from $110,000 to $120,000, with total on-target earnings (OTE) typically between $195,000 and $215,000. These compensation ranges vary based on experience, location, and specific territory assignment.
AppFolio Sales Managers are paid on a 56/44 mix. Because they do not close deals directly, their variable pay is linked to team performance—aggregate quota attainment, bookings, and ramp success of new reps. Team accelerators often apply when collective attainment surpasses 100%.
Assuming a median OTE of $215,000, Sales Managers at AppFolio can expect between $55,000 and $125,000 in annual variable compensation.
The median base salary for Sales Manager at AppFolio is $115,000 per year, which is 23% lower than the median base salary of the global salary role.
Top-performer Sales Managers at AppFolio can earn between $500,000 and $550,000. Team quota attainment of 120-140% is possible for top managers, unlocking accelerated bonuses tied to team outperformance. The highest reported total compensation for this role last year was $433,333.
Approximately 55.0% of Sales Managers at AppFolio meet or exceed their annual quota based on ratings submitted in the past year.
Percent that Attain Quota?
of Sales Managers typically hit their quota here
What percent of Sales Managers hit quota at AppFolio?
Approximately 55% of Sales Managers at AppFolio meet or exceed their annual quota based on ratings submitted in the past year.
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Avg. deal size
$5,820
Base variable split?
56% / 44%
Product - Market Fit?
4.3
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Ask a question Frequently Asked Questions
The average base salary for a Sales Manager at AppFolio ranges from $110,000 to $120,000, with total on-target earnings (OTE) typically between $195,000 and $215,000. These compensation ranges vary based on experience, location, and specific territory assignment.
AppFolio Sales Managers are paid on a 56/44 mix. Because they do not close deals directly, their variable pay is linked to team performance—aggregate quota attainment, bookings, and ramp success of new reps. Team accelerators often apply when collective attainment surpasses 100%.
Assuming a median OTE of $215,000, Sales Managers at AppFolio can expect between $55,000 and $125,000 in annual variable compensation.
The median base salary for Sales Manager at AppFolio is $115,000 per year, which is 23% lower than the median base salary of the global salary role.
Top-performer Sales Managers at AppFolio can earn between $500,000 and $550,000. Team quota attainment of 120-140% is possible for top managers, unlocking accelerated bonuses tied to team outperformance. The highest reported total compensation for this role last year was $433,333.
Approximately 55.0% of Sales Managers at AppFolio meet or exceed their annual quota based on ratings submitted in the past year.
