Quota attainment seems low here. What is the reason for that?

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I’m hearing it’s mostly market conditions. IC’s I’ve spoken with say that it’s really hard to get deals done or find buyers who can access budget for enablement. Leaders I’ve spoken with have echoed some of this, but mentioned that reps who are experiencing at sourcing their own pipe are managing

Answer

Its general market conditions. Specific to Seismic - The market is in education mode. We are enabling CRO's to see why they should take enablement seriously. The impact of great enablement is VERY hard to attribute to revenue which makes the current bean counting harder. Seismic requires a big education sell. Clients dont have budget or defined requirements. Meaning we are creating a category. Not all people understand how to sell that way

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Anonymous Q&A

Quota attainment seems low here. What is the reason for that?