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Cardinal Financial Company

Aged Data
6 Employee Ratings
6 Ratings
100% Verified
3.2
Unclaimed Profile
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Cardinal Financial Company
Aged Data
6 Employee Ratings
100% Verified
3.2
Unclaimed Profile
76.79
RepVue Score
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Cardinal Financial Company Sales Development Representative Salary

Last 12 months
Aged Data
Median Base Salary
Median On-Target Earnings
Top Performer Can Earn
Salary Distribution
Base Salary
On-Target Earnings

Percent that Attain Quota?

of Sales Development Representatives typically hit their quota here
What percent of Sales Development Representatives hit quota at Cardinal Financial Company?

Approximately 58% of Sales Development Representatives at Cardinal Financial Company meet or exceed their annual quota based on ratings submitted in the past year.

View quota attainment by role

Employee Sentiment on Compensation at Cardinal Financial Company

Base Compensation
2.7
Incentive Compensation Structure
3.4
Frequently Asked Questions

Contact us for more specific compensation data

Cardinal Financial Company Sales Development Representatives are paid on a 32/68 mix. Variable pay depends on pipeline‑creation metrics - activity volume (calls, emails, etc.), converted opportunities, created opportunities, and scheduled meetings. SDRs at Cardinal Financial Company report that Converted Opportunities is the metric that most directly drives their variable earnings, and accelerators typically apply once targets exceed 100%.

Assuming a median OTE of $45,000, Sales Development Representatives at Cardinal Financial Company can expect between $7,500 and $16,500 in annual variable compensation.

The median base salary for Sales Development Representative at Cardinal Financial Company is $30,000 per year, which is 50% lower than the median base salary of the global salary role.

Top-performer earnings for SDRs at Cardinal Financial Company typically range between $160,000 and $160,000. Top SDRs usually exceed meeting or pipeline goals by 115-130%, and additional upside is possible for exceptionally high activity and conversion rates. The highest reported total compensation for this role last year was $110,000.

Approximately 58.0% of Sales Development Representatives at Cardinal Financial Company meet or exceed their annual quota based on ratings submitted in the past year.

Percent that Attain Quota?

of Sales Development Representatives typically hit their quota here
What percent of Sales Development Representatives hit quota at Cardinal Financial Company?

Approximately 58% of Sales Development Representatives at Cardinal Financial Company meet or exceed their annual quota based on ratings submitted in the past year.

View quota attainment by role
Base variable split?
32% / 68%
Product - Market Fit?
3.3
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Frequently Asked Questions

Contact us for more specific compensation data

Cardinal Financial Company Sales Development Representatives are paid on a 32/68 mix. Variable pay depends on pipeline‑creation metrics - activity volume (calls, emails, etc.), converted opportunities, created opportunities, and scheduled meetings. SDRs at Cardinal Financial Company report that Converted Opportunities is the metric that most directly drives their variable earnings, and accelerators typically apply once targets exceed 100%.

Assuming a median OTE of $45,000, Sales Development Representatives at Cardinal Financial Company can expect between $7,500 and $16,500 in annual variable compensation.

The median base salary for Sales Development Representative at Cardinal Financial Company is $30,000 per year, which is 50% lower than the median base salary of the global salary role.

Top-performer earnings for SDRs at Cardinal Financial Company typically range between $160,000 and $160,000. Top SDRs usually exceed meeting or pipeline goals by 115-130%, and additional upside is possible for exceptionally high activity and conversion rates. The highest reported total compensation for this role last year was $110,000.

Approximately 58.0% of Sales Development Representatives at Cardinal Financial Company meet or exceed their annual quota based on ratings submitted in the past year.