Cohere AI lacks a cohesive GTM strategy and clear... | Cohere Reviews

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Cohere

25 Employee Ratings

25 Ratings

96% Verified

3.1

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Current Employee

1.9

Jul 18, 2025

Cohere AI lacks a cohesive GTM strategy and clear product-market fit. Most traction is investor-led or international, not driven by repeatable sales motions. GTM leadership is fragmented, and there’s a disconnect between product and enterprise needs. Decent tech especially the retrieval models, but weak commercial execution.

2 Useful

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Former Employee

1.0

Aug 16, 2025

Getting destroyed by the competition on a model to model basis... agents sound great but cant connect to anything and function properly

Useful

Current Employee

2.3

Apr 10, 2025

Lots of GTM growing pains. Lots of potential but haven’t figured it out yet.

1 Useful