GTM Engineer

As a Go-To-Market Engineer (GTM Eng), you are a revenue systems architect: part outbound campaign strategist, part AI workflow orchestrator, part client-facing Account Manager.

You design, deploy, and optimize agent-powered outbound campaigns for Apollo Labs clients. Your goal: build AI-native outbound engines that generate pipeline at scale.

You will own GTM execution for clients by blending:

• Signal-based ICP logic
• AI-generated messaging
• Campaign architecture
• Automation-first design

Shaping client go-to-market strategies will either be in a done-for-you (Apollo Labs Managed Services) or a done-with-you (Apollo Labs Managed Configuration) pipeline building commercial scenario. 

Thumbnail Sketch (Apply if you’re a…)

• Data Whisperer: You’re not just comfortable with data – you speak data. You know how to turn complex data sets into clear, actionable strategies that fuel revenue growth.
• Tech Tinkerer: CRMs, sales automation tools, AI platforms – you’ve mastered all. You’ve worked w/ cutting-edge sales tech + understand how to leverage to your advantage (and ours!).
• Process Ninja: You can spot inefficiencies a mile out and turn chaotic workflows into smooth, optimized operations. Efficiency is your middle name.
• Customer Obessed: You are customer obsessed. Building lasting client relationships w/ raving fans is your jam.
• Growth Guru: With 5+ years of experience in RevOps, Growth, or Sales Development leadership, you’ve been in the trenches and know how to scale GTM strategies in a fast-paced, results-driven world.

What You’ll Do…

• Develop & implement data-driven strategies to engage, nurture, and convert high-value accounts.
• Automate revenue operations with AI and workflow tools, creating scalable, repeatable processes.
• Partner with INTERNAL or EXTERNAL clients to refine their GTM strategies and align them with pipeline objectives.
• Lead cross-functional initiatives to improve conversion rates, reduce CAC, and optimize funnel performance.
• Stay ahead of GTM tech trends, continuously refining our stack to maintain competitive advantage.
• Be accountable to the following KPIs: (1) Meetings Completed (2) Pipeline Generated (3) ARR Bookings. 

Day in the Life…

Systems Design and Orchestration

• Architecting autonomous, AI-powered GTM workflows that scale pipeline creation
• Designs agentic workflows for fully automated, adaptive outreach. Deploys agent workflows that learn from data feedback.
• Semi-automated outreach via phone, social

ICP Targeting and Campaign Creation

• Research AI deployed against all relevant Signals/Triggers for Client business.
• Stacking Signals for better Lead Scoring/Prioritization
• You will be responsible for shaping a Client’s Go-to-Market strategy (and Campaigns) to the NEXT LEVEL (doubling, tripling success rates previous).
• You will be an EXPERT in the Apollo Platform and will know how to leverage each feature (e.g. Data, Enrichment, AI Power-ups, Sequencing, Dialer, Workflows, Meetings, Analytics) to produce results. 

• You are an EXPERT in Advanced GTM campaigns, filtering, messaging, and creative strategies to penetrate accounts and set valuable meetings with qualified buyers.  

Pipeline & Outbound Strategy Execution

• Own the pipeline performance of any assigned Campaigns by managing KPIs including outbound activity by channel, meetings booked, and pipeline created.
• Develop scalable outbound processes, leveraging AI and automation to enhance performance.
• Actively monitor outreach sequences, call recordings, and email messaging to drive conversions.
• Run regular check-ins, quarterly reviews, and performance check-ins with Clients to drive accountability and improvement.

Metrics & Performance Management

• Own pipeline creation goals, ensuring Campaigns no less than 10 qualified meetings per month.
• Holding accountable XFN teams: SDR activity levels, high volumes of calls/day, commensurate  personalized emails, and social touches.
• Drive outreach quality metrics, ensuring meeting conversion rates exceed 2.5% per 100 Contacts.
• Sub metrics include email reply rates exceeding 5% response rates
• Phone disposition rates exceeding 10% for connected calls

Client Communication + Cross-Functional Collaboration

• Work closely with Clients to align outbound messaging with ICP and their brand priorities.
• Drive renewals and usage of Apollo Labs services.
• Provide real-time market feedback to Labs Leadership to refine value propositions.
• Partner with client Account Executives to hand off qualified meetings effectively and optimize conversion rates.
• Own the relationship with Client teams from cradle to grave of GTM activities.

In a Nutshell… 

An go-to-market-native builder who speaks native outbound sales, thinks in systems, and codes growth.