Cision
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Cision
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Former Employee CISION is a large media technology organization that sells their software as a service to communications professionals. They originally set the gold standard for media databases AND they purchased PR Newswire who was seen as the gold standard for news distribution for communicators. The problem is that they rested on their laurels - and were sold by UBM to a Private Equity firm who FAR OVERVALUED the company. It's made them unable to compete from a pricing and value perspective compared to their competitors. Both with the CISION Database services and with news distribution services. They've lost marketshare because they won't compete with companies like Notified and Business Wire on price - even though they are almost always the most expensive. And it's no longer a matter of getting what you pay for. I've worked for one of the competitors and the value was actually GREATER than PR Newswire and for 20-25% less cost. They are not willing to restructure because it would mean alot of potential revenue loss. They also are not willing to give more value for the money because that would require investment. They are no longer a player in the Investor Relations space.
2.7
Dec 11, 2025
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