SimilarWeb
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SimilarWeb
SimilarWeb Sales Development Representative Salaryin United Kingdom
Last 12 months
Median Base Salary
Median On-Target Earnings
Top Performer Can Earn
Salary Distribution
Percent that Attain Quota?
of Sales Development Representatives typically hit their quota here
What percent of Sales Development Representatives hit quota at SimilarWeb?
Approximately 20% of Sales Development Representatives at SimilarWeb meet or exceed their annual quota based on ratings submitted in the past year.
Employee Sentiment on Compensation at SimilarWeb
Frequently Asked Questions
The average base salary for a Sales Development Representative at SimilarWeb ranges from £40,368 to £46,872, with total on-target earnings (OTE) typically between £58,787 and £64,260. These compensation ranges vary based on experience, location, and specific territory assignment.
SimilarWeb Sales Development Representatives are paid on a 56/44 mix. Variable pay depends on pipeline‑creation metrics - activity volume (calls, emails, etc.), converted opportunities, created opportunities, and scheduled meetings. SDRs at SimilarWeb report that Converted Opportunities is the metric that most directly drives their variable earnings, and accelerators typically apply once targets exceed 100%.
Contact us for more specific compensation data
The median base salary for Sales Development Representative at SimilarWeb is £41,151 per year, which is 5% higher than the median base salary of the global salary role.
Top-performer earnings for SDRs at SimilarWeb typically range between £75,600 and £112,759. Top SDRs usually exceed meeting or pipeline goals by 115-130%, and additional upside is possible for exceptionally high activity and conversion rates. The highest reported total compensation for this role last year was £83,125.
Approximately 20.0% of Sales Development Representatives at SimilarWeb meet or exceed their annual quota based on ratings submitted in the past year.
Percent that Attain Quota?
of Sales Development Representatives typically hit their quota here
What percent of Sales Development Representatives hit quota at SimilarWeb?
Approximately 20% of Sales Development Representatives at SimilarWeb meet or exceed their annual quota based on ratings submitted in the past year.
Explore Sales Development Representative Salaries
Quadient
Salary data from 5 ratings
OTE
£48,097
AlphaSense
Salary data from 12 ratings
OTE
£66,012
Brandwatch
Salary data from 5 ratings
OTE
£58,582
Base variable split?
56% / 44%
Product - Market Fit?
3.7
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Ask a question Frequently Asked Questions
The average base salary for a Sales Development Representative at SimilarWeb ranges from £40,368 to £46,872, with total on-target earnings (OTE) typically between £58,787 and £64,260. These compensation ranges vary based on experience, location, and specific territory assignment.
SimilarWeb Sales Development Representatives are paid on a 56/44 mix. Variable pay depends on pipeline‑creation metrics - activity volume (calls, emails, etc.), converted opportunities, created opportunities, and scheduled meetings. SDRs at SimilarWeb report that Converted Opportunities is the metric that most directly drives their variable earnings, and accelerators typically apply once targets exceed 100%.
Contact us for more specific compensation data
The median base salary for Sales Development Representative at SimilarWeb is £41,151 per year, which is 5% higher than the median base salary of the global salary role.
Top-performer earnings for SDRs at SimilarWeb typically range between £75,600 and £112,759. Top SDRs usually exceed meeting or pipeline goals by 115-130%, and additional upside is possible for exceptionally high activity and conversion rates. The highest reported total compensation for this role last year was £83,125.
Approximately 20.0% of Sales Development Representatives at SimilarWeb meet or exceed their annual quota based on ratings submitted in the past year.
