Softcat
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Softcat
Softcat Sales Development Representative Salaryin United Kingdom
Last 12 months
Median Base Salary
Median On-Target Earnings
Top Performer Can Earn
Salary Distribution
Percent that Attain Quota?
of Sales Development Representatives typically hit their quota here
What percent of Sales Development Representatives hit quota at Softcat?
Approximately 66% of Sales Development Representatives at Softcat meet or exceed their annual quota based on ratings submitted in the past year.
Employee Sentiment on Compensation at Softcat
Frequently Asked Questions
The average base salary for a Sales Development Representative at Softcat ranges from £23,902 to £26,695, with total on-target earnings (OTE) typically between £45,664 and £61,928. These compensation ranges vary based on experience, location, and specific territory assignment.
Softcat Sales Development Representatives are paid on a 44/56 mix. Variable pay depends on pipeline‑creation metrics - activity volume (calls, emails, etc.), converted opportunities, created opportunities, and scheduled meetings. SDRs at Softcat report that Converted Opportunities is the metric that most directly drives their variable earnings, and accelerators typically apply once targets exceed 100%.
Contact us for more specific compensation data
The median base salary for Sales Development Representative at Softcat is £25,369 per year, which is 35% lower than the median base salary of the global salary role.
Top-performer earnings for SDRs at Softcat typically range between £476,370 and £503,194. Top SDRs usually exceed meeting or pipeline goals by 115-130%, and additional upside is possible for exceptionally high activity and conversion rates. The highest reported total compensation for this role last year was £353,640.
Approximately 66.0% of Sales Development Representatives at Softcat meet or exceed their annual quota based on ratings submitted in the past year.
Percent that Attain Quota?
of Sales Development Representatives typically hit their quota here
What percent of Sales Development Representatives hit quota at Softcat?
Approximately 66% of Sales Development Representatives at Softcat meet or exceed their annual quota based on ratings submitted in the past year.
Explore Sales Development Representative Salaries
Samsara
Salary data from 9 ratings
OTE
£69,265
Snyk
Salary data from 5 ratings
OTE
£67,131
Corsearch
Salary data from 4 ratings
OTE
£57,280
Kainos
Salary data from 5 ratings
OTE
£51,233
Base variable split?
44% / 56%
Product - Market Fit?
4.4
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Ask a question Frequently Asked Questions
The average base salary for a Sales Development Representative at Softcat ranges from £23,902 to £26,695, with total on-target earnings (OTE) typically between £45,664 and £61,928. These compensation ranges vary based on experience, location, and specific territory assignment.
Softcat Sales Development Representatives are paid on a 44/56 mix. Variable pay depends on pipeline‑creation metrics - activity volume (calls, emails, etc.), converted opportunities, created opportunities, and scheduled meetings. SDRs at Softcat report that Converted Opportunities is the metric that most directly drives their variable earnings, and accelerators typically apply once targets exceed 100%.
Contact us for more specific compensation data
The median base salary for Sales Development Representative at Softcat is £25,369 per year, which is 35% lower than the median base salary of the global salary role.
Top-performer earnings for SDRs at Softcat typically range between £476,370 and £503,194. Top SDRs usually exceed meeting or pipeline goals by 115-130%, and additional upside is possible for exceptionally high activity and conversion rates. The highest reported total compensation for this role last year was £353,640.
Approximately 66.0% of Sales Development Representatives at Softcat meet or exceed their annual quota based on ratings submitted in the past year.
