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Asana

356 Employee Ratings
356 Ratings
92% Verified
3.5
Unclaimed Profile
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Asana
356 Employee Ratings
92% Verified
3.5
Unclaimed Profile
82.27
RepVue Score
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Asana Sales Development Representative Salary

Last 12 months
Median Base Salary
Median On-Target Earnings
Top Performer Can Earn
Salary Distribution
Base Salary
On-Target Earnings

Percent that Attain Quota?

of Sales Development Representatives typically hit their quota here
What percent of Sales Development Representatives hit quota at Asana?

Approximately 65% of Sales Development Representatives at Asana meet or exceed their annual quota based on ratings submitted in the past year.

View quota attainment by role

Employee Sentiment on Compensation at Asana

Base Compensation
4.3
Incentive Compensation Structure
3.8
Frequently Asked Questions

The average base salary for a Sales Development Representative at Asana ranges from $50,000 to $70,000, with total on-target earnings (OTE) typically between $75,000 and $120,000. These compensation ranges vary based on experience, location, and specific territory assignment.

Asana Sales Development Representatives are paid on a 57/43 mix. Variable pay depends on pipeline‑creation metrics - activity volume (calls, emails, etc.), converted opportunities, created opportunities, and scheduled meetings. SDRs at Asana report that Converted Opportunities is the metric that most directly drives their variable earnings, and accelerators typically apply once targets exceed 100%.

Assuming a median OTE of $100,000, Sales Development Representatives at Asana can expect between $22,500 and $49,500 in annual variable compensation.

The median base salary for Sales Development Representative at Asana is $55,000 per year, which is 8% lower than the median base salary of the global salary role.

Top-performer earnings for SDRs at Asana typically range between $190,000 and $270,000. Top SDRs usually exceed meeting or pipeline goals by 115-130%, and additional upside is possible for exceptionally high activity and conversion rates. The highest reported total compensation for this role last year was $203,333.

Approximately 65.0% of Sales Development Representatives at Asana meet or exceed their annual quota based on ratings submitted in the past year.

Percent that Attain Quota?

of Sales Development Representatives typically hit their quota here
What percent of Sales Development Representatives hit quota at Asana?

Approximately 65% of Sales Development Representatives at Asana meet or exceed their annual quota based on ratings submitted in the past year.

View quota attainment by role
Base variable split?
57% / 43%
Product - Market Fit?
3.7
Have a question for Asana about compensation for this job? Ask your question on the Q&A page
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Frequently Asked Questions

The average base salary for a Sales Development Representative at Asana ranges from $50,000 to $70,000, with total on-target earnings (OTE) typically between $75,000 and $120,000. These compensation ranges vary based on experience, location, and specific territory assignment.

Asana Sales Development Representatives are paid on a 57/43 mix. Variable pay depends on pipeline‑creation metrics - activity volume (calls, emails, etc.), converted opportunities, created opportunities, and scheduled meetings. SDRs at Asana report that Converted Opportunities is the metric that most directly drives their variable earnings, and accelerators typically apply once targets exceed 100%.

Assuming a median OTE of $100,000, Sales Development Representatives at Asana can expect between $22,500 and $49,500 in annual variable compensation.

The median base salary for Sales Development Representative at Asana is $55,000 per year, which is 8% lower than the median base salary of the global salary role.

Top-performer earnings for SDRs at Asana typically range between $190,000 and $270,000. Top SDRs usually exceed meeting or pipeline goals by 115-130%, and additional upside is possible for exceptionally high activity and conversion rates. The highest reported total compensation for this role last year was $203,333.

Approximately 65.0% of Sales Development Representatives at Asana meet or exceed their annual quota based on ratings submitted in the past year.
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