Appian Corporation
RepVue Score
0
Appian Corporation
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Former Employee Appian provided a chance for me to enter the enterprise sales environment, but would regularly change approaches, tactics, and leadership within the sales organization. As a result, very few tactics were followed closely or thoroughly enough to really evaluate if anything was working. Marketing messaging and guidance was often not aligned with the actual objections the prospects were providing. Enablement was so focused on how Appian positioned in very late stage conversations and none on the initial outreach. This led to pipelines quickly drying up and no strong guidance on where to go. The ratio of AE to SDR was so heavy, as well as accounts to SDR that there was no way to dive deep enough into an account to be successful without neglecting multiple other AEs. The marketing and sales leadership was lacking, and often ignored any competition or incumbents. Appian was almost always late to any emerging challenges or processes they wanted to improve, and expected to sell into a vacuum rather than show value over an existing solution.
2.9
Jul 11, 2024
2 Useful
