Which divisions, regions, or business units may be more or most advantageous to sell for and why?

Question

Accepted Answer

Sales divided into Sales (AEs), Account Development and Solution Engineering. Segmented by Theaters (EMEA, JAPAC, AMER), then regions, then industries.

Answer

Banking/Fintech is #1 by far (started from a bank), Fed (GovCloud is crushing it), then CPG probably. It’s a very hard sell. It is the best product on the market, but you need to convince them to change their entire approach to integration architecture. The Salesforce acquisition HURT considerably. On the Enterprise side the SF selling teams are not friendly to MuleSoft. They don’t know the product and are adverse to talking about it. You’ll find yourself being marginalized and on the outside looking in most of the time.

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Anonymous Q&A

Which divisions, regions, or business units may be more or most advantageous to sell for and why?