Sprout Social
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Sprout Social
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Current Employee My overall experience has been positive. Phenomenal leaders that care about the individuals on their team.
Recent pricing and target market changes are creating some growing pains. Economic backdrop as of Q2 2023 does not help overall marketing spend.
Sprout splits their Sales Dev Dept. into 2 teams.
SDR: Tasked with quick action on inbound leads (demo requests, sales inquiries, e-guide downloads, webinar attendees, etc.)
SDRs run qualification calls for roughly 15 minutes before routing qualified leads to several AE segments.
BDR: Tasked with cold outreach to accounts in an annual Book of Business (partnering with AEs). Because role is cold calling & cold emailing, you typically set discovery calls for your AE with minimal qualification on your initial touches.
I've held both roles and certainly preferred the work of an SDR.
3.4
Jun 27, 2023
3 Useful
