Carolina Handling Makes the Most of Its Reputation on RepVue
Regional material handling and logistics leader increases brand recognition — and sales recruiting success — with strong RepVue presence.
Material handling, warehouse operations, and other logistics services are crucial components to our modern supply chains. And for almost 60 years, Carolina Handling has provided the equipment, expertise, and services that help customers across the Southeastern United States move more material faster — and at lower costs.
Since its founding in 1966, the key to Carolina Handling’s success has been its people. But despite the essential nature of their business, companies in logistics and other manufacturing-related industries can have difficulty recruiting sales professionals.
“A lot of hype in the sales world is in SaaS, startups, and tech with unattainable OTE and unproven market presence,” says Carolina Handling Sales Manager Scott Smith. “And oftentimes, these traditional or blue-collar, outside territory-based sales roles can go unrecognized.”
Thanks to an incredible company culture and strong presence on RepVue, Carolina Handling has been able to increase brand awareness significantly and successfully recruit top-level sales talent in the process.
Recognition Beyond their Industry and Region
Carolina Handling has built a world-class sales organization, with the RepVue score to prove it.
“RepVue is one of the reasons I can go into any sort of sales conference, or talk to any sales individual, and 8 out of 10 times people have seen the name Carolina Handling,” Smith says. “I certainly believe we are a top sales organization, and RepVue gives us the platform to show others just how good we are.”
For the Fall 2023 Reppy Awards, Carolina Handling was recognized as a top organization in six of RepVue’s seven major categories, including Top Overall Sales Org and ranking first or second for Incentive Comp Structure, Professional Development, and Culture & Leadership. The company was in the top-three overall sales orgs for all of 2023. And it has one of the highest quota attainment percentages on the platform: 83%.
The scores have really helped the Carolina Handling brand stand out.
“The material handling and industrial automation systems industry is a sleeping giant, with big opportunity and little competition,” Smith says. “Year-over-year growth remains up and to the right through all sorts of market fluctuations. People need goods and we are in the business of moving goods. Prior to RepVue, people within the industry knew who we were with little outside recognition. Since RepVue, our sales organization is recognized with some of the biggest names. It’s a pretty cool success story.”
Helping Carolina Handling Recruit Top Sales Talent
Not only has RepVue helped raise awareness of Carolina Handling with sales professionals. It has also helped the company recruit top sales talent.
Carolina Handling has directly recruited 33% of its sales hires in 2023 through RepVue. And even indirectly, RepVue played a helpful role.
“A large portion of our hires came directly from RepVue applicants. But say that 30% of the applicants applied directly on RepVue, 90% of the applicants reviewed our RepVue profile prior to the interview process, which sets us up for interview success and forward momentum. RepVue is a part of every single interview conversation,” Smith says.
RepVue scores, as well as the additional profile sections that RepVue customers like Carolina Handling can customize with details about sales culture and company benefits, make it easy to recruit new reps.
“I think everybody recognizes the scores and earning potential. It allows candidates to prepare thought provoking questions, giving both parties a clearer view of the end goal: partnership,” Smith added. “Having the stats of a sales role posted and shared by peers gives candidates a level of authenticity and insight we can build upon in an interview. This is how job searching should be done.”