Apollo.io
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0
Top 20% of Companies
Apollo.io
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Current Employee Great product with really smart people, but not a sales focused organization. They care more about self-serving customers and it feels like purposely make it harder for sales in every way that they can, rather than aligning value-props.
Tiny deal sizes with large monthly quotas and very limited support for sales team. You’re basically on your own and monthly packaging options makes it quite difficult to create large ARR opportunities. There’s no lead scoring engine for inbound (random round robin that isn’t even aligned to geographies…. I’m based on the IS and most of my calls are with tiny companies in India or Pakistan) or thought out territories. New management doesn’t understand the product or business and just sells you on the dream of what Apollo could be vs the reality of the situation (trying to be so too much without enough product-market fit across the full platform functionality).
One of the worst instances of Salesforce CRM I’ve ever experienced (tons of duplicate accounts and opportunities with no clear owner).
No consistency - pricing & packaging, functionality, and quotas are constantly changing on a quarterly basis.
3.4
Aug 22, 2023
Response from
Apollo.io
Jun 11, 2025
hank you for your honest and detailed feedback — we take comments like these seriously, and we’re sorry your experience didn’t meet expectations.
We’re proud of the product and the incredible people behind it, but we recognize the concerns you've raised about sales alignment, lead routing, quota structure, and territory logic. As we scale, we’re actively working to improve these systems — including better lead scoring, tighter packaging and pricing strategy, and stronger Salesforce hygiene.
It’s clear we have work to do to create a more consistent, sales-supportive environment, and feedback like yours plays a big role in that process. We appreciate you taking the time to share and wish you all the best in your next role.
Best, Declan
4 Useful
