Florida’s economic landscape has transformed into a dynamic and attractive market for sales professionals. The state’s pro-business environment, coupled with a diverse and growing economy, offers a compelling backdrop for those looking to build a successful career. Industries ranging from medical technology to real estate and software are flourishing, creating a wealth of opportunities for skilled salespeople. 

Florida’s sustained population growth and an influx of both businesses and residents contribute to a strong, expanding customer base. This environment provides a fertile ground for sales teams to thrive, with companies across various sectors actively seeking talent to capitalize on this vibrant market.

Data is reported by either current or former employees for each company, and is current as of time of publication. 

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1. Hostaway

RepVue Score: 90.64 

Hostaway provides an all-in-one property management software solution for vacation rental businesses. The platform helps property managers and owners automate and streamline their operations, from managing reservations to communicating with guests and optimizing revenue.

Hostaway Sales Org Highlights 

Hostaway stands out for its exceptionally strong market position, earning a 4.7/5.0 for Product-Market Fit. This indicates that their product is highly desired by customers, which can make a salesperson’s job significantly easier. The company’s Incentive Compensation Structure and Diversity and Inclusion are also highly rated at 4.4/5.0 each. While the company has a strong path to an IPO, as noted by a reviewer, the sales environment can be demanding, with a team quota attainment of 65.0%. As one review states, “Lots of turnover, tough Targets, 50% hit quota. Great path to IPO, and great company overall.”

2. Wyndham Destinations

RepVue Score: 86.53 

Wyndham Destinations is a global leader in vacation ownership and travel services. They offer a diverse portfolio of resorts and travel products, providing customers with a wide range of vacation experiences.

Wyndham Destinations Sales Org Highlights 

For those seeking a supportive and inclusive workplace, Wyndham Destinations scores highly in Diversity and Inclusion with a 4.5/5.0. Salespeople also benefit from a solid Incentive Compensation Structure (4.2/5.0) and a focus on Professional Development and Training (4.0/5.0), making it an excellent place to hone your skills. A salesperson at the company highlighted this in a review, stating, “Great experience overall with leadership and skill building. Understanding the sales process and learning to trust the process was an invaluable experience.”

3. Brown & Brown, Inc.

RepVue Score: 85.20 

Brown & Brown, Inc. is a leading insurance brokerage firm that provides a wide range of insurance products and services to businesses, public entities, and individuals.

Brown & Brown, Inc. Sales Org Highlights 

Salespeople at Brown & Brown have a high degree of autonomy, as evidenced by a team quota attainment rate of 75.0%, and a strong rating of 4.2/5.0 for its Incentive Compensation Structure. The company also fosters a positive work environment, with a Culture and Leadership score of 4.0/5.0 and a Diversity and Inclusion rating of 4.0/5.0. This combination of independence and support is a key theme, as one reviewer noted, “Great level of independence in the sales field and hard work pays off.”

4. A-LIGN

RepVue Score: 84.77 

A-LIGN is a security and compliance solutions provider that helps companies navigate complex cybersecurity challenges and regulatory requirements. They offer a comprehensive suite of services, including audits, assessments, and penetration testing.

A-LIGN Sales Org Highlights 

A-LIGN’s sales team benefits from a strong Product-Market Fit (4.4/5.0) and a good Inbound Lead / Opportunity Flow (4.0/5.0), suggesting that the company’s offerings are in high demand and that salespeople have a steady stream of potential customers. The company also scores well in Diversity and Inclusion at 4.0/5.0. These factors contribute to a positive experience, with a team quota attainment of 57.5%. A review from a salesperson highlights the company’s strengths, stating, “Great company, good market fit. Inbound lead flow is good.”

5. INFUSE

RepVue Score: 83.98 

INFUSE is a company that provides demand generation and content marketing solutions for B2B technology companies. They specialize in creating targeted campaigns to help clients generate leads and grow their businesses.

INFUSE Sales Org Highlights 

INFUSE earns high marks for its workplace environment, with an impressive Diversity and Inclusion score of 4.7/5.0 and a Culture and Leadership rating of 4.3/5.0. This indicates a supportive and well-managed organization. The company also has a strong Product-Market Fit (4.3/5.0), though this doesn’t fully translate to quota attainment, which sits at 26.0%. Despite this, the company’s positive internal culture is a major draw, as one reviewer noted: “It’s a good place to be with many smart thinkers, a nice office and good leadership and culture.”

6. Arthrex

RepVue Score: 83.62 

Arthrex is a global medical device company that specializes in orthopedic surgical products. Their mission is to help surgeons treat their patients better through innovative solutions and cutting-edge technology.

Arthrex Sales Org Highlights 

Arthrex’s sales team is well-equipped with a highly sought-after product, reflected in a Product-Market Fit score of 4.6/5.0. The company also provides strong Professional Development and Training (4.2/5.0), setting its sales professionals up for success. With a team quota attainment of 69.7%, the results speak for themselves. However, a review from a salesperson notes, “Great sales training and experience just very hard work and making the company a lot of money for an odd pay scale and little incentive to sell based on commission.”

7. Feathr

RepVue Score: 83.62 

Feathr provides a marketing automation platform specifically designed for associations and event organizers. Their software helps customers grow their events and engage their members through targeted digital marketing campaigns.

Feathr Sales Org Highlights 

Feathr is praised for its Incentive Compensation Structure (4.1/5.0) and Diversity and Inclusion (4.1/5.0), making it a rewarding and inclusive place to work. The company’s Product-Market Fit is also highly regarded at 4.0/5.0, contributing to a team quota attainment of 51.5%. A reviewer with Feathr commented on the company’s culture and opportunities, stating, “My overall experience is that Feathr is a wonderful company with a ton of opportunity. The sales leadership team truly cares.”

8. Nearpod

RepVue Score: 83.54 

Nearpod is an educational technology company that offers an interactive platform for teachers to create and deliver engaging lessons. Their tools help educators enhance student participation and learning outcomes in the classroom.

Nearpod Sales Org Highlights 

Nearpod’s sales professionals enjoy a highly supportive environment, with top marks for Diversity and Inclusion (4.6/5.0) and Culture and Leadership (4.4/5.0). The company’s Product-Market Fit also stands strong at 4.1/5.0. The team quota attainment is 42.4%, and a review notes a positive outlook despite market challenges, saying, “Overall a great company. Decent pay, great leadership. Continuing uncertainty with the market.”

9. Hilton Grand Vacations

RepVue Score: 82.98 

Hilton Grand Vacations is a global timeshare company that offers its members access to a vast network of resort properties and travel benefits. The company is part of the larger Hilton family of brands, providing a trusted name in hospitality.

Hilton Grand Vacations Sales Org Highlights 

Hilton Grand Vacations provides a positive work atmosphere, with high ratings for Diversity and Inclusion (4.3/5.0) and a strong Incentive Compensation Structure (4.1/5.0). The company also has a good Inbound Lead / Opportunity Flow (3.9/5.0), which helps sales professionals with a team quota attainment of 49.2%. A reviewer with the company shared, “Great company, great leadership, good atmosphere, and nice place to work.”

10. ThreatLocker

RepVue Score: 82.82 

ThreatLocker is a cybersecurity company that provides application whitelisting and endpoint security solutions. Their platform helps organizations prevent unauthorized software from running on their networks, protecting them from cyberattacks.

ThreatLocker Sales Org Highlights 

ThreatLocker boasts an excellent Product-Market Fit (4.7/5.0), which is a significant advantage for its sales team. The company also offers a compelling Incentive Compensation Structure (4.0/5.0) and is committed to Diversity and Inclusion (4.0/5.0). While team quota attainment is 29.5%, the company’s strong culture and opportunities for growth are key highlights. A review notes, “Overall great company to work for. Very nice work culture and lots of opportunities to move up in the company.”

11. Vector Solutions

RepVue Score: 81.20 

Vector Solutions is a leading provider of software as a service (SaaS) and training solutions for various industries, including public safety, education, and commercial enterprises. Their products help organizations ensure compliance, improve safety, and enhance professional development.

Vector Solutions Sales Org Highlights 

Vector Solutions is praised for its seamless Product-Market Fit (4.2/5.0), making their offerings easy to sell. The company also has a solid Incentive Compensation Structure and good benefits, according to a reviewer who stated, “Vector is a great company to work in. The product fits seamlessly into the market so it’s easy to sell. Strength of management depends on which sales team you are on. They have good benefits and a great comp structure.” The company has a quota attainment of 48.4%.

12. CONMED Corporation

RepVue Score: 80.32 

CONMED is a medical technology company that develops and markets surgical devices and equipment for use in various medical specialties. They provide innovative solutions to surgeons and healthcare professionals worldwide.

CONMED Corporation Sales Org Highlights 

CONMED’s culture is a major strength, with a reviewer noting, “Great experience! Conmed culture is second to none. The leadership is great, and I love the products.” The company scores highly on Product-Market Fit (3.9/5.0), Incentive Compensation Structure (3.8/5.0), and Diversity and Inclusion (3.7/5.0), all contributing to a team quota attainment of 43.0%.

13. Citrix

RepVue Score: 79.69 

Citrix is a multinational software company that provides digital workspace solutions, including virtualization, networking, and cloud computing services. Their products enable organizations to securely deliver applications and data to employees anywhere.

Citrix Sales Org Highlights 

Citrix’s sales team benefits from a high quota attainment of 63.2%, indicating a strong ability to close deals. The company is rated well for Diversity and Inclusion (3.8/5.0), Product-Market Fit (3.7/5.0), and Incentive Compensation Structure (3.6/5.0). A salesperson at the company described their experience positively, saying, “My overall experience was positive. The leadership was supportive and able to assist when asked. The sales team worked well together as a group.”

14. ReliaQuest

RepVue Score: 79.32 

ReliaQuest is a cybersecurity company that provides a platform for security operations. They help organizations detect, investigate, and respond to cyber threats in real time, offering a comprehensive approach to enterprise security.

ReliaQuest Sales Org Highlights 

ReliaQuest offers good training and exposure to a strong ecosystem of partners. The company has a solid Product-Market Fit (3.7/5.0), and a decent Base Compensation (3.9/5.0) and Incentive Compensation Structure (3.5/5.0). However, the company has a long sales cycle, as noted by a reviewer who commented on the “very expensive solution” that “may not be a good fit for certain markets.” The company has a team quota attainment of 41.1%.

15. Herc Rentals

RepVue Score: 79.29 

Herc Rentals is a leading equipment rental company that provides a wide range of equipment and services for construction, industrial, and government projects. They offer a diverse fleet of rental equipment, from heavy machinery to tools and specialty gear.

Herc Rentals Sales Org Highlights 

Herc Rentals operates in a growing market with a strong Product-Market Fit (3.8/5.0), which contributes to a high team quota attainment of 63.2%. The company’s Culture and Leadership (3.5/5.0) and Incentive Compensation Structure (3.3/5.0) are also rated positively. One reviewer enthusiastically described their experience, saying, “Incredible, I truly can’t recommend it enough. Ever growing market with ever growing demand. Just had a huge acquisition. Skys the limit.”

16. Anaplan

RepVue Score: 79.22 

Anaplan is a software company that provides a platform for connected planning and enterprise performance management. Their cloud-based solution helps businesses make better decisions by linking their data, people, and plans in real-time.

Anaplan Sales Org Highlights 

Anaplan has a strong Product-Market Fit (4.1/5.0) and good Base Compensation (3.8/5.0). However, a reviewer noted “Lots of leadership change” and that sales reps are “being pushed in a lot of new directions all the time.” The company has a quota attainment of 28.5%. The review also mentioned, “Overall comp seems pretty good based on the market, however it is a bit lower than it was pre Acquisition in 2022.”

17. ConnectWise

RepVue Score: 79.15 

ConnectWise is a software company that offers business management solutions for technology providers, including IT service providers and managed service providers. Their platform helps clients manage their business operations, from ticketing and billing to project management.

ConnectWise Sales Org Highlights 

ConnectWise receives strong ratings for both Product-Market Fit (4.1/5.0) and Diversity and Inclusion (4.1/5.0). The company’s Incentive Compensation Structure is rated at 3.3/5.0, with a team quota attainment of 37.3%. A review from a salesperson highlights the unique challenges of partner sales, stating, “Partner sales can be tricky. Either the partner is overall happy with you and knows how you work – or they have problems with you and this inhibits you from selling more.”

18. Muck Rack

RepVue Score: 78.89 

Muck Rack is a software platform for public relations and marketing professionals. They provide a comprehensive database of journalists, media outlets, and social media influencers, as well as tools for monitoring news and analyzing campaign performance.

Muck Rack Sales Org Highlights 

Muck Rack’s sales team has a strong Product-Market Fit (4.2/5.0). The company also rates well for Professional Development and Training (3.5/5.0) and Diversity and Inclusion (3.4/5.0). Despite a quota attainment of 33.5%, a reviewer is optimistic about the future, saying, “Overall has been positive. I wish for a better comp package but there is great upside in my area. I look forward to my growth with the company.”

19. Southern Glazers Wine and Spirits

RepVue Score: 78.34 

Southern Glazers Wine and Spirits is the largest wine and spirits distributor in North America. They represent a vast portfolio of wine, spirits, and non-alcoholic beverages, serving retailers, restaurants, and other customers across the country.

Southern Glazers Wine and Spirits Sales Org Highlights 

Southern Glazers Wine and Spirits has a strong Product-Market Fit (4.0/5.0) and a good team quota attainment of 61.5%, indicating a solid sales environment. The company also scores well on Diversity and Inclusion (3.7/5.0) and Inbound Lead / Opportunity Flow (3.4/5.0). A reviewer notes the fun company culture but desires more earning potential, stating, “Pretty good. Very fun company to work for. Would like more opportunity for higher pay.”

20. Ryder System

RepVue Score: 78.00 

Ryder System is a global logistics and transportation company that provides a wide range of supply chain solutions, including fleet management, dedicated transportation, and warehousing. Their services help businesses optimize their operations and manage their transportation needs.

Ryder System Sales Org Highlights 

Ryder System has a strong Product-Market Fit (3.7/5.0) and a high team quota attainment of 54.4%. The company also rates well for Diversity and Inclusion (3.8/5.0). However, the work environment can be inconsistent, as a reviewer pointed out, “It’s a good company, local leadership can dictate your work experience.”

Conclusion

The data from RepVue provides a clear picture of Florida’s thriving and diverse sales ecosystem. From the high-growth tech sector to established industries like medical devices and insurance, the state offers a range of opportunities for salespeople to find a role that aligns with their career goals and priorities. 

Whether you are seeking a company with a strong culture, a high-performing product, or a rewarding compensation structure, the top-rated companies on this list demonstrate that Florida is a hub for sales professionals looking to build a successful and fulfilling career.

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